You probably noticed that our Traffic Types are not the norm for affiliate networks, or advertisers, in most cases. Why reinvent the wheel? We feel like this is a better and more accurate way to describe most modern traffic sources.
For example, “Social” as a single source is very ambiguous. Is it Paid Ads on Facebook, or a Viral Post on TikTok? Plain and simple: This matters to advertisers. We won’t pretend to know which of all these variations perform better or worse, and for what type of offers, but we can tell you it makes a difference, and this presents a better way for us to match your traffic with the best advertisers.
DSP (Demand Side Platform) and programmatic advertising are tools that let you automate and optimize where your ads are shown. By using real-time bidding and targeting, you can reach the right audience across various websites and apps. This method allows you to target specific users, manage your budget effectively, and show ads that are highly relevant to your audience, all while maximizing your return on investment (ROI).
Native advertising platforms allow you to integrate ads within content, making them appear more natural and less disruptive to the user experience. By using native ads, you can promote offers in a way that feels organic, leading to higher engagement and better conversion rates. These ads are typically found on popular content sites and apps, blending seamlessly with the surrounding material, which helps you connect with consumers in a more authentic and effective way.
Organic SEO traffic comes from users who find your site through search engines, naturally, without any paid advertising. This traffic is driven by creating content that ranks well in search results, focusing on the right keywords and providing value to visitors who are actively looking for what you offer. It’s about drawing in a steady stream of visitors by making your site more visible and relevant to search engines over time.
Organic social traffic comes from people who visit your site through unpaid posts or shares on social media platforms. This type of traffic is generated by creating engaging content that resonates with your audience, encouraging them to interact, share, and spread your message naturally. It’s about building a community and fostering connections that lead to genuine interest in your offers.
Organic video traffic comes from viewers who discover and watch your videos naturally, without any paid promotion. This traffic is driven by creating engaging and valuable video content that resonates with your audience, encouraging them to watch, share, and interact with your brand. It's about leveraging platforms like YouTube and TikTok to tell stories, showcase products, or offer useful information that attracts and retains viewers over time.
Bing Ads are a paid advertising option that allows you to display your offers on the Bing search engine and its partner networks. By bidding on relevant keywords, you can target specific audiences who are actively searching for products or services related to your offers. This method helps you reach potential customers quickly, with the ability to control your budget and track performance.
Google Ads is a paid advertising platform that allows you to display your offers across Google's search engine and its extensive network of partner sites. By bidding on relevant keywords, you can target users who are actively searching for products or services like yours. This method provides a fast and efficient way to reach potential customers, with tools to manage your budget, optimize campaigns, and track results.
Facebook Ads are a paid advertising option that allows you to reach a wide audience on the Facebook platform. By creating targeted ads based on demographics, interests, and behaviors, you can connect with users who are likely to be interested in your offers. This method is effective for driving traffic, increasing brand visibility, and generating leads or sales with precise control over your budget and ad performance.
Instagram Ads allow you to reach a highly engaged audience by promoting your offers directly on the platform. These ads are visually driven and can be precisely targeted based on user demographics, interests, and behaviors. Instagram Ads are effective for showcasing products, driving traffic, and building brand awareness in a visually appealing way.
Pinterest Ads offer a way to promote your offers to users who are actively searching for ideas and inspiration. These ads are designed to blend seamlessly with organic content, making them feel like a natural part of the Pinterest experience. By targeting specific interests and keywords, you can drive traffic and engagement with your brand in a visually appealing way.
TikTok Ads allow you to reach users through short, engaging video content that integrates seamlessly into the platform's feed. These ads appear alongside user-generated content, making them feel like a natural part of the viewing experience. TikTok's targeting options let you connect with specific groups based on their interests and behaviors.
YouTube Ads give you the ability to reach viewers through video ads that appear on the platform. These ads can show up before, during, or after the content users are watching. YouTube's targeting features allow you to reach specific audiences based on their viewing habits and interests.
Email traffic involves sending promotional content directly to users who have opted in to receive communications from you. This method is highly targeted, reaching people who have already shown interest in your products or services. It’s essential to ensure that all email recipients have provided explicit consent, and you must adhere to suppression lists and promptly honor unsubscribe requests while complying with regulations like GDPR and CAN-SPAM.
Push traffic involves sending notifications directly to users’ devices, like smartphones or web browsers, after they have opted in to receive them. These messages are an effective way to engage with users who have shown interest in your content. As with email, it’s crucial to ensure that users have opted in and that you comply with suppression lists and handle opt-out requests promptly, in line with GDPR and other regulations.
SMS and MMS traffic involve sending text or multimedia messages to users who have opted in to receive them. These messages are direct and immediate, making them a powerful tool for engaging your audience quickly. It’s vital to ensure all recipients have given explicit consent, adhere to suppression lists, and promptly process unsubscribe requests, and to comply with regulations like GDPR and CAN-SPAM.
Other paid ads encompass various types of online advertising that don't fall into the more common categories like social media or search engine ads. These might include banner ads on websites, sponsored content, and display ads across different ad networks. These ads are designed to reach audiences in different online environments and can be targeted based on user behavior, site content, or demographics.
Other social and organic content strategies involve engaging with potential customers on forums, online communities, and niche social platforms. By actively participating in discussions and sharing valuable content, you can naturally attract traffic to your offers. This approach helps you build trust and authority within specific communities, increasing your visibility and driving conversions over time.