This section explains the importance of compliance and ethics in affiliate marketing as we see it. Are these the only ethical guidelines? No, but they are essential and should be in line with standard industry practices.
Why complicate ethics and compliance? We're keeping it clear. The affiliate marketing industry is diverse, with various interpretations of ethical practices and compliance requirements.
Our goal is to make sure you, the affiliate, understand how MediaScalers approaches these crucial aspects. We're not claiming our perspective is the only one, but we want to ensure that you adhere to these guidelines so that we can work together effectively and responsibly.
Ethical marketing practices that comply with guidelines and laws, often focusing on long-term success and sustainability.
Engaging in white hat marketing helps you build a sustainable business that complies with regulations, ensuring long-term success and protecting your reputation.
Unethical marketing practices that break guidelines and laws, often focusing on short-term gains.
Avoiding black hat marketing practices protects your business from legal issues and helps maintain your credibility with customers and partners.
The process of filtering out non-performing or low-quality traffic, often used to improve campaign performance.
Implementing scrubbing ensures that your campaigns are optimized for quality traffic, leading to better performance and higher conversion rates.
Adhering to regulations set by the FTC for marketing practices, often involving disclosure and transparency.
Complying with FTC regulations helps you avoid legal issues and ensures that your marketing practices are transparent and trustworthy, building consumer confidence.
Ensuring marketing practices comply with data protection regulations in the EU, often involving consent and data handling.
Adhering to GDPR regulations ensures that your marketing practices are compliant with data protection laws, protecting your business from fines and building trust with your audience.
A law that sets the rules for commercial email and messages, often involving opt-out mechanisms and truthful subject lines.
Complying with the CAN-SPAM Act helps you avoid legal penalties and ensures that your email marketing practices are ethical and respectful of your audience's preferences.
A statement that explains how a company collects, uses, and protects customer data, often required by law.
Having a clear privacy policy helps you build trust with your audience by being transparent about how their data is used and protected, which is essential for maintaining a positive reputation.
The rules and guidelines that users must agree to when using a service, often involving legal agreements.
Implementing clear terms of service helps you protect your business by setting expectations and rules for users, reducing the risk of legal disputes.
Any activity that deceives advertisers into paying for non-legitimate traffic or actions, often involving fake clicks or impressions.
Protecting your campaigns from ad fraud ensures that your marketing budget is spent on genuine traffic and conversions, improving the overall effectiveness and profitability of your efforts.
A law that imposes requirements on websites and online services directed at children under 13, often involving parental consent and data protection.
Complying with COPPA regulations helps you protect children's privacy and ensures that your marketing practices are ethical and in line with legal requirements.
Marketing practices that promote fairness, honesty, and responsibility, often involving social responsibility and sustainability.
Engaging in ethical marketing builds consumer trust and loyalty, helping you create a positive brand image that can lead to long-term success.
Ensuring that advertisements do not appear in contexts that could harm the brand's reputation, often involving monitoring and placement controls.
Focusing on brand safety protects your reputation by ensuring that your ads are placed in appropriate contexts, reducing the risk of negative associations with your brand.
A thorough review of marketing practices to ensure they adhere to laws and regulations, often involving documentation and reporting.
Conducting regular compliance audits helps you identify and address any issues with your marketing practices, ensuring that your campaigns remain compliant and effective.
The legal rights that protect creations of the mind, often involving trademarks, copyrights, and patents.
Respecting intellectual property rights helps you avoid legal disputes and ensures that your marketing practices are ethical and in line with industry standards.
Ensuring that marketing content and websites are usable by people with disabilities, often involving design and coding standards.
Focusing on accessibility ensures that your marketing content and websites are inclusive, reaching a broader audience and complying with legal requirements.